Many of us have had the amazing experience of being a bridesmaid. But sometimes, the dresses are not so amazing - right?? Local company BridesMade, founded by Mallory, is the one-stop shop for finding your perfect dress! Read on to learn more.
Tell us about your business/craft.
BridesMade understands that 91% of bridesmaids only wear the dress once, on wedding day. We also understand that one of the biggest pain points in the current bridesmaid dress shopping experience is the process and expense of alterations. We solve both of these problems through our specially designed dresses (handcrafted in Canada) which we offer both for rent (save up to 70% off) and purchase. Rentals are crafted with our Made2Flatter adjustable fit features while purchases are Made2Measure custom fit with both options alleviating the need for alterations.
How did you get started?
BridesMade was founded by Mallory McKewen, a Toronto based entrepreneur with her eye set on ways to improve the lives of twenty-somethings like herself. Upon graduating from the MBA program at Laurier she began working in Finance while exploring entrepreneurial pursuits on the side.
With several dresses in her closet that she will never wear again, Mallory identified a pain point in the Canadian bridesmaid dress shopping landscape and set out to solve the problem. After validating the dress rental concept, BridesMade was accepted into the Launchpad accelerator program where the true value and scalability of this business was quickly identified.
In its launch, BridesMade blew all of the initial demand goals out of the water, and a strong teammate was quickly required. This led to a natural progression to bring in Kaleah Baker of Calgary, who brought with her a wide set of complimentary skills as well as an ability to more quickly expand the geographical presence to the west coast.
What is one thing people may be surprised to find out about you?
I left my great job in Finance in order to dedicate my full self to the growth of this business. Now I work as a waitress in order to pay my bills and have cash to invest into BridesMade!
What is your personal favourite piece out of your own collection and why?
I love our Maria dress because it continues to amaze me. We have made a promise to our brides & maids that all of our rental dresses are size adjustable, so we originally only designed dresses in 'safe' styles (A-line with a high degree of coverage over the bust). I was a little worried about our ability to fulfill this promise with a strapless sweetheart cut gown so we originally brought in Maria as a test/beta dress. We have tried our Size 8 Maria on over 20 bridesmaids and models from size 2 to 12 and it has adjusted to look fabulous on every single one of them!
Who/what inspires you?
The quote "She believed she could so she did" is the background on my computer screen and whenever I need a little inspiration I minimize my windows/browsers to see that quote and it brings up so many memories, ambitions, and goals that I have.
What can guests at ReBash expect to see from you at the event?
We have beautiful dresses which are handcrafted here in Canada, and an innovative way of outfitting your bridesmaids in them which has been loved and appreciated by the Millennial generation! You can expect great service from a personal stylist as well as willingness to work within a variety of budgets.