RB: Tell us about your work.
PF: Pulp Function is an online retail store that sells paper based products. We source products from artisans all around the world who are passionate about their craft. While most people think of stationery and greeting cards when they think of paper, one of PF's main objectives is to broaden peoples' perspectives and show them that paper has many different applications including home decor and wedding decor. We hope our business can bring some eco-friendly options to light in place of other materials that are less eco-friendly.
I am the owner of PF and I love to collaborate and bring on partners. Having been in the wedding industry for the past 6 years (my primary business is a full-time wedding photographer), I've met a bunch of very talented people who are extremely passionate about what they do and most of them are super creative. PF is my way of bringing them all together with a common objective - to continue to pursue what they love.
My primary objective with PF is to share with our customers products that I personally love and would want to have in my home, at my wedding or at my next party. I want Pulp Function to have an identity and drawing from my personal style is what comes most naturally to me.
PF: Meeting and working with different people is the best part of my work. The artisans that I source my products from come from various avenues. Some are people I already know. Some could be friends of a friend. Some are just random people I've come across online where their work struck my attention. After the initial introductions and when I finally get to sit down with them to see how our partnership can work, that is when I get to hear about the stories behind their work. Kira is one artist I source from. She makes these beautiful wooden laser-cut and silk-screened figurines. She told me she was a former architect and left the industry to take care of her daughter and pursue something she enjoyed. Her background explains her ability to turn geometric shapes into art. Her work is stunning!
The moment I sign on an artist to sell their work, I get really excited and feel the need to succeed. Not only will my efforts bring success to PF but hopefully, my success can trickle down to these artists whose work so deserves recognition. I am very much looking forward to that day!
RB: What about the most challenging?
PF: Given that PF is still very new, I have yet to experience my biggest hurdle. Yes, I did have a slight meltdown the Friday before our launch but I blame it on the baby and my hormones (I'm pregnant) lol. The biggest challenge for me so far is dealing with the website side of things because I have zero knowledge in programming and my business is 100% web based. Getting the site to look and operate the way I wanted to wasn't always easy. It required lots of time and research. Luckily, my husband is in IT and I have lots of friends who are website programmers. Their help in getting my website up and ready was immense and I am in huge friend-debt for that reason.
PF: I started PF because I needed to complement my photography business with a second business. I love photography and I particularly love shooting weddings, but they require so much of me and by the end of a 12+ hour wedding, I am physically and mentally drained. I was afraid that if I kept going at the rate I was, I would eventually tap out and hate photography. I needed to reduce my photography workload so that I can continue to enjoy it with great passion without a negative impact to my health. That's when I began soul-searching, figuring out what my life's second biggest dream job would be.
Dealing with my wedding clients often entailed designing invitations and thank-you cards for them. I realized that I really enjoyed that part of my work - designing the cards, researching different paper textures and seeing the product come together. I knew invitations were too customized and it wasn't what I wanted to do. That's when I started thinking about other applications of paper that are more generic such as greeting cards. From there, my research brought me to seeking more creative applications of paper such as small home decor pieces and wedding decor items. Eventually, I want to be able to sell paper based furniture on PF. That's how the idea came about.
RB: Tell us about some of the items you'll be selling and showcasing at ReBash!
PF: Given that the ReBash show has a vintage theme to it, we figured our alphabet marquees would be most fitting for the show. These alphabet marquees were started by my wedding planner friend Lisa Wu. She is a huge DIY fan and she started to make these alphabet marquees for her clients' weddings. She made them out of cardboard out of her home. The moment I saw them, I fell in love. I told her I wanted to sell them on PF. Since that first conversation, we have started a whole new line of alphabet marquees that are made out of wood. They come in various sizes. I am all about go-big-or-go-home so the heart marquee that we made for a Valentine's day display was 3 feet tall and 4 feet wide. We will also have paper flowers, pencils, snowflake crates, and cardboard wine holders . We are working hard preparing for the ReBash show. Hoping by then, we'll have a series of different styled marquees for people to choose from.